Course Description

The broad aim of the program is to provide a graduate-level education pathway for graduates, of any discipline, who wish to establish a career in marketing, in either a national or international business setting La Trobe Masters of Marketing students are given a unique opportunity to build on foundational studies in marketing management, customer relations, economics and finance Students can choose to specialise in: Business Analytics- Advanced studies in business analytics allows students to understand marketing through the lens of business information systems management, the principles of business analytics, customer analytics, predictive and visual analytics Public Relations- Specialisation in public relations includes advanced studies in subjects such as Strategic Communication Writing, Strategic Communication Strategy, Strategic Communication Research, and Strategic Communication in Society High-achieving students may choose to invest in a research specialisation. Studying business research methods and progressing to a business principles and practices to give them an edge in the business world

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